We’ve been sponsoring a child from CCF for more than 10 years. We received a letter a few days ago that they are changing their name to “Childfund International.” as part of a new branding strategy. I guess Christianity isn’t such a cool or global brand anymore. The letter doesn’t specifically address the obvious fact they are deleting Christian from the name. It just talks about how the name change is being part of an overall revamp on their strategic vision:
“The name ChildFund International reflects the true breadth and international scope of our work and recognizes our affiliation with a network of 11 other international child development organizations. We are a founding member of ChildFund Alliance and maintain a central role in the group’s work. Participation in the ChildFund Alliance extends our global reach to 55 countries.”
It’s fairly insultiing to say that the word “Christian” is not universal or international (or bigoted for that matter because I think that’s what they are really saying).
Anyway it’s probably the honest thing to do because apparently they dropped the “Christian thing” 30 years ago.
After our child gets too old for the program I’m dropping it – maybe we’re sponsor a child through Catholic World Mission if that’s any good, or similar group.